Marina Lourenç�ão

Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness

Marina Lourenç�ão, Janaína de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira · Annals of Tourism Research · 2020 · 73 citations

Management, Communication, Tourism Management +16

Responsible management education: The leadership role of PRME business schools

João Henrique Paulino Pires Eustachio, Walter Leal Filho, Amanda Lange Sálvia et al. · The International Journal of Management Education · 2023 · 29 citations · Full text

Management, Business Administration, Leadership +12

Development of an identity model for sector brands

Marina Lourenç�ão, Janaína de Moura Engracia Giraldi · Journal of Fashion Marketing and Management · 2017 · 22 citations · Full text

Business, Marketing, Marketing Management +14

Cost-Effectiveness of BRCA 1/2 Genetic Test and Preventive Strategies: Using Real-World Data From an Upper-Middle Income Country

Marina Lourenç�ão, Julia Simões Corrêa Galendi, Henrique de Campos Reis Galvão et al. · Frontiers in Oncology · 2022 · 19 citations · Full text

Medicine, Oncology, Preventive Medicine +14

The impact of coffee origin information on sensory and hedonic judgment of fine Amazonian robusta coffee

Mateus Manfrin Artêncio, Alvaro Luis Lamas Cassago, Renata Kelly da Silva et al. · Journal of Sensory Studies · 2023 · 18 citations

Agriculture, Food Science, Psychology +14