Consuelo Lauda Kertz

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Active since

1991

Affiliations

Consuelo Lauda Kertz is an author at Emory University specializing in misleading advertising claims, sponsor liability for advertising, and legal liability risk.

Publications per year

1991–1992

Publications

Source Credibility, Legal Liability, and the Law of Endorsements

Consuelo Lauda Kertz, Roobina Ohanian · Journal of Public Policy & Marketing · 1992 · 53 citations

Law, Marketing, Marketing Management +17

Recent Trends in the Law of Endorsement Advertising: Infomercials, Celebrity Endorsers and Nontraditional Defendants in Deceptive Advertising Cases

Consuelo Lauda Kertz, Roobina Ohanian · Hofstra law review · 1991 · 10 citations · Full text

Law, Business Law, Commercial Law +17

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