Douglas B. Grisaffe

Antecedents of emotional attachment to brands

Douglas B. Grisaffe, Hieu P. Nguyen · Journal of Business Research · 2010 · 395 citations

Business, Marketing, Psychology +12

Examining the Impact of Servant Leadership on Salesperson’s Turnover Intention

Fernando Jaramillo, Douglas B. Grisaffe, Lawrence B. Chonko et al. · Journal of Personal Selling and Sales Management · 2009 · 231 citations

Management, Leadership, Marketing +12

Examining the Impact of Servant Leadership on Sales Force Performance

Fernando Jaramillo, Douglas B. Grisaffe, Lawrence B. Chonko et al. · Journal of Personal Selling and Sales Management · 2009 · 216 citations

Management, Leadership, Marketing +17

Employee commitment to the organization and customer reactions: mapping the linkages

Natalie J. Allen, Douglas B. Grisaffe · Human Resource Management Review · 2001 · 174 citations

Management, Organization Studies, Organizational Behavior +14

Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media

Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko · Journal of Interactive Marketing · 2015 · 150 citations

Social Sciences, Marketing, Marketing Management +13