Concepedia

Yafei Liu

YL

Statistics

Publications

4

Citations

535

H-Index

4

Active since

2021

Affiliations

Beihang University(Current)

Beijing Forestry University

Yafei Liu is an author at Beihang University specializing in marketing, trust in online transactions, and student engagement modeling.

Publications per year

2021–2024

4

Publications

4

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Mingli Zhang, Yafei Liu, Yu Wang et al. · Computers in Human Behavior · 2021 · 442 citations

Business, Information Systems, Marketing +14

Understanding the role of learner engagement in determining MOOCs satisfaction: a self-determination theory perspective

Yafei Liu, Mingli Zhang, Dan Qi et al. · Interactive Learning Environments · 2022 · 54 citations

Education, Educational Psychology, Educational Technology +17

Effects of destination resource combination on tourist perceived value: In the context of Chinese ancient towns

Mingli Zhang, Lu Zhao, Yan Zhang et al. · Tourism Management Perspectives · 2021 · 27 citations

Management, Marketing, Tourism Management +14

How multi-actor resources create value for live streaming platforms: the mediating role of engaged spectators

Yafei Liu, Mingli Zhang, Mu Hu et al. · Service Industries Journal · 2024 · 12 citations

Social Sciences, Communication, Marketing +17

1–4 of 4