Mingli Zhang

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

Mingli Zhang, Lingyun Guo, Mu Hu et al. · International Journal of Information Management · 2016 · 490 citations

Customer Satisfaction, Company Social Networks, Interactive Marketing +11

Consumer perceptions and attitudes of organic food products in Eastern China

Biao Xie, Liyuan Wang, Hao Yang et al. · British Food Journal · 2015 · 214 citations

Nutrition, Organic Food Products, Agricultural Economics +24

What keeps Chinese from recycling: Accessibility of recycling facilities and the behavior

Suopeng Zhang, Mingli Zhang, Xueying Yu et al. · Resources Conservation and Recycling · 2016 · 193 citations

Waste Prevention, Public Policy, Engineering +9

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Nuan Luo, Mingli Zhang, Wenhua Liu · Computers in Human Behavior · 2015 · 152 citations

Customer Satisfaction, Harmonious Brand Community, Social Media +12

Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities

Mingli Zhang, Mu Hu, Lingyun Guo et al. · Internet Research · 2017 · 152 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17