Lingyun Guo

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

Kai Kang, Jinxuan Lu, Lingyun Guo et al. · International Journal of Information Management · 2020 · 620 citations

Business, Marketing, Marketing Management +17

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

Mingli Zhang, Lingyun Guo, Mu Hu et al. · International Journal of Information Management · 2016 · 500 citations

Business, Marketing, Marketing Management +11

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Lingyun Guo, Xiayu Hu, Jinxuan Lu et al. · Internet Research · 2021 · 282 citations

Business, Marketing, Marketing Management +10

The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value

Pu Liu, Mengqi Li, Dai Dong et al. · Electronic Commerce Research and Applications · 2021 · 195 citations

Business, Marketing, Marketing Management +11

Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities

Mingli Zhang, Mu Hu, Lingyun Guo et al. · Internet Research · 2017 · 157 citations

Business, Marketing, Marketing Management +17