Jinxuan Lu

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

Kai Kang, Jinxuan Lu, Lingyun Guo et al. · International Journal of Information Management · 2020 · 620 citations

Business, Marketing, Marketing Management +17

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Lingyun Guo, Xiayu Hu, Jinxuan Lu et al. · Internet Research · 2021 · 282 citations

Business, Marketing, Marketing Management +10

How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones

Kai Kang, Jinxuan Lu, Lingyun Guo et al. · Journal of theoretical and applied electronic commerce research · 2019 · 36 citations · Full text

Business, Marketing, Marketing Management +15

What Motivates Chinese Young Adults to Use mHealth?

Wai Ming To, Peter K.C. Lee, Jinxuan Lu et al. · Healthcare · 2019 · 30 citations · Full text

Public Health, Health Behavior, Adolescent Health +12