Concepedia

Jinxuan Lu

JL

Statistics

Publications

4

Citations

924

H-Index

4

Active since

2019

Affiliations

Hebei University of Technology(Current)

Jinxuan Lu is an author at Hebei University of Technology specializing in interactive marketing, consumer engagement, and customer satisfaction.

Top concepts

ArtsMarketingManagementCommunicationConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive MarketingSocial InfluenceDigital Marketing

Publications per year

2019–2021

4

Publications

4

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

Kai Kang, Jinxuan Lu, Lingyun Guo et al. · International Journal of Information Management · 2020 · 594 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Lingyun Guo, Xiayu Hu, Jinxuan Lu et al. · Internet Research · 2021 · 266 citations

Customer Satisfaction, Purpose Live, Digital Marketing +22

How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones

Kai Kang, Jinxuan Lu, Lingyun Guo et al. · Journal of theoretical and applied electronic commerce research · 2019 · 36 citations · Full text

Customer Satisfaction, Online Gaming, Flow Experience +26

What Motivates Chinese Young Adults to Use mHealth?

Wai Ming To, Peter K.C. Lee, Jinxuan Lu et al. · Healthcare · 2019 · 28 citations · Full text

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