Concepedia

Xiayu Hu

XH

Statistics

Publications

2

Citations

291

H-Index

2

Active since

2020

Affiliations

Hebei University of Technology(Current)

Xiayu Hu is an author at Hebei University of Technology specializing in interactive marketing, consumer engagement, and customer satisfaction.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsConsumer EngagementCustomer SatisfactionInteractive MarketingArtsTrust

Publications per year

2020–2021

2

Publications

2

Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi

Lingyun Guo, Xiayu Hu, Jinxuan Lu et al. · Internet Research · 2021 · 266 citations

Customer Satisfaction, Purpose Live, Digital Marketing +22

The influence of personal motivation and environmental stimuli on customer participation and engagement behavior: the mediating role of experience evaluation

Lingyun Guo, Xiayu Hu, Xuguang Wei et al. · Journal of Hospitality and Tourism Technology · 2020 · 25 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +27

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