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The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

Customer SatisfactionDigital MarketingConsumer ResearchSocial InfluenceCommunicationDynamic EffectOnline Customer BehaviorConsumer EngagementTie StrengthSocial MediaManagementCustomer InvolvementCustomer Engagement BehaviorCustomer ParticipationMarketingInterpersonal CommunicationInteractive MarketingService InteractionArts