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How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Trust MetricCustomer SatisfactionOnline Customer BehaviorSocial MediaDigital MarketingInteractive MarketingLive Streaming CommerceManagementConsumer ResearchTrustCustomer CommunityCommunicationArtsCustomer InvolvementMarketingSocio-technical PerspectiveConsumer Engagement