Concepedia

Live Streaming Commerce

Live Streaming Commerce is a digital marketing framework that integrates real-time video streaming with interactive e-commerce functionalities to enable immediate product promotion and transaction within a synchronized online audience engagement environment.

237

Publications

20K

Citations

700

Authors

302

Institutions

Publications per year

2017–2026

237

Variants

Live Commerce

Parents

Publications

237

The role of live streaming in building consumer trust and engagement with social commerce sellers

Apiradee Wongkitrungrueng, Nuttapol Assarut · Journal of Business Research · 2018 · 1.3K citations

, , +16

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Yuan Sun, Xiang Shao, Xiaotong Li et al. · Electronic Commerce Research and Applications · 2019 · 956 citations

, , +16

The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

Kai Kang, Jinxuan Lu, Lingyun Guo et al. · International Journal of Information Management · 2020 · 620 citations

, , +17

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Benjiang Lu, Zhenjiao Chen · Information & Management · 2021 · 612 citations

, , +14

Enhancing consumer engagement in e-commerce live streaming via relational bonds

Mingyao Hu, Sohail S. Chaudhry · Internet Research · 2020 · 513 citations

, , +17

1–5 of 237

Authors

700

  1. YH
    Ying Hua

    Cornell University, United States

    4 publications · 278 citations

    4

    h-index

  2. XX
    Xiaoyu Xu

    Xi'an Jiaotong University, China

    3 publications · 687 citations

    3

    h-index

  3. HC
    Hailiang Chen

    University of Hong Kong, Hong Kong SAR China

    3 publications · 183 citations

    3

    h-index

  4. TC
    Tsan‐Ming Choi

    Hong Kong Polytechnic University, Hong Kong SAR China

    3 publications · 214 citations

    3

    h-index

  5. JL
    Junyun Liao

    Jinan University, China

    3 publications · 414 citations

    3

    h-index

1–5 of 700

Institutions

302

  1. Zhejiang Gongshang University

    Hangzhou, China

    8 h-index

    21 publications

    3.5K citations

  2. Renmin University of China

    Beijing, China

    8 h-index

    17 publications

    1.1K citations

  3. University of International Business and Economics

    Beijing, China

    7 h-index

    11 publications

    1.3K citations

  4. University of Science and Technology of China

    Hefei, China

    7 h-index

    14 publications

    1.3K citations

  5. Xiamen University

    Xiamen, China

    7 h-index

    13 publications

    1.1K citations

  6. Chaoyang University of Technology

    Taichung, Taiwan

    6 h-index

    9 publications

    317 citations

  7. Shanghai University

    Shanghai, China

    6 h-index

    16 publications

    711 citations

  8. Beijing University of Posts and Telecommunications

    Beijing, China

    5 h-index

    11 publications

    2.1K citations

1–8 of 302

Venues

  1. Electronic Commerce Research and Applications

    18 publications · 2.1K citations

    16

    h-index

  2. Journal of Retailing and Consumer Services

    16 publications · 1.2K citations

    16

    h-index

  3. Electronic Commerce Research

    13 publications · 630 citations

    13

    h-index

  4. Frontiers in Psychology

    14 publications · 841 citations

    13

    h-index

  5. 7

    h-index

1–5