Publication | Closed Access
The role of live streaming in building consumer trust and engagement with social commerce sellers
1.2K
Citations
148
References
2018
Year
Online Customer BehaviorSocial MediaConsumer EngagementInteractive MarketingManagementConsumer ResearchLive-streamingTrustSocial Commerce SellersConsumer BehaviorCommunicationArtsMarketingBuying BehaviorLive StreamingConsumer Trust
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