Concepedia
Statistics
Publications
7
Citations
2K
H-Index
Active since
2018
Affiliations
Mahidol University(Current)
Chulalongkorn University
Baruch College
Apiradee Wongkitrungrueng is an author at Mahidol University specializing in business, marketing, and marketing management.
Publications per year
2018–2023
The role of live streaming in building consumer trust and engagement with social commerce sellers
Apiradee Wongkitrungrueng, Nuttapol Assarut · Journal of Business Research · 2018 · 1.3K citations
Business, Marketing, Marketing Management +16
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
Apiradee Wongkitrungrueng, Nassim Dehouche, Nuttapol Assarut · Journal of Marketing Management · 2020 · 446 citations
Business, Marketing, Marketing Management +14
Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
Apiradee Wongkitrungrueng, Lokweetpun Suprawan · International Journal of Human-Computer Interaction · 2023 · 162 citations
When art meets mall: impact on shopper responses
Ana Vukadin, Apiradee Wongkitrungrueng, Nuttapol Assarut · Journal of Product & Brand Management · 2018 · 40 citations
Business, Marketing, Marketing Management +17
Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining
Apiradee Wongkitrungrueng, Diogo Hildebrand, Sankar Sen et al. · Journal of Consumer Psychology · 2020 · 26 citations
Business, Business Economics, Economics +5
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