Concepedia

Ana Vukadin

AV

4

Publications

141

Citations

4

H-Index

2016

Active since

Affiliations

ESCP Business School(Current)

Université Paris 1 Panthéon-Sorbonne

Ana Vukadin is an author at ESCP Business School specializing in brand management, interactive marketing, and brand building.

Top concepts

BrandingMarketingManagementArts MarketingBrand ManagementConsumer BehaviorConsumer ResearchHospitality MarketingInteractive MarketingArts

Publications per year

2016–2019

4

Publications

4

Pasta experience: Eating with the five senses—a pilot study

Altamore Luca, Ingrassia Marzia, Chironi Stefania et al. · AIMS Agriculture and Food · 2018 · 41 citations · Full text

When art meets mall: impact on shopper responses

Ana Vukadin, Apiradee Wongkitrungrueng, Nuttapol Assarut · Journal of Product & Brand Management · 2018 · 40 citations

Customer Experience, Customer Satisfaction, Shopping Mall +20

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

Ana Vukadin, Jean-François Lemoine, Olivier Badot · Journal of Marketing Management · 2016 · 35 citations

Customer Experience, Consumer Research, Brand Strategy +22

Store artification and retail performance

Ana Vukadin, Jean-François Lemoine, Olivier Badot · Journal of Marketing Management · 2019 · 25 citations

Rows per page

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