Concepedia

Olivier Badot

OB

5

Publications

154

Citations

5

H-Index

2008

Active since

Affiliations

Université Paris 1 Panthéon-Sorbonne(Current)

ESCP Business School

Université Paris Cité

ESSCA School of Management

Olivier Badot is an author at Université Paris 1 Panthéon-Sorbonne specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorInteractive MarketingCultureConsumer CultureProduct ExperienceCustomer Satisfaction

Publications per year

2008–2019

5

Publications

5

The Contribution of Ethnology to Research in Consumer and Shopper Behavior: Toward Ethnomarketing

Olivier Badot, Christophe Carrier, Bernard Covà et al. · Recherche et Applications en Marketing (English Edition) · 2009 · 41 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

The myopia of new marketing panaceas: the case for rebuilding our discipline

Olivier Badot, Bernard Cova · Journal of Marketing Management · 2008 · 36 citations

Culture, Marketing Fundamentalism, Interactive Marketing +15

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

Ana Vukadin, Jean-François Lemoine, Olivier Badot · Journal of Marketing Management · 2016 · 35 citations

Customer Experience, Consumer Research, Brand Strategy +22

Store artification and retail performance

Ana Vukadin, Jean-François Lemoine, Olivier Badot · Journal of Marketing Management · 2019 · 25 citations

From the dichotomous paradigm of the shopping experience to the ubiquitous paradigm

Olivier Badot, Jean-François Lemoine · Recherche et Applications en Marketing (English Edition) · 2013 · 17 citations · Full text

Customer Satisfaction, Product Experience, Interactive Marketing +13

Rows per page

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