Xiaoyu Xu

What Drives Consumer Shopping Behavior in Live Streaming Commerce

Xiaoyu Xu, Jen-Her Wu, Qi Li · Journal of electronic commerce research · 2020 · 381 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +9

Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games

Hongxiu Li, Liu Yong, Xiaoyu Xu et al. · Computers in Human Behavior · 2015 · 324 citations

Online Gaming, Behavioral Decision Making, Game Theory +17

How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness

Xiayuan Gao, Xiaoyu Xu, Syed Muhammad Usman Tayyab et al. · Electronic Commerce Research and Applications · 2021 · 251 citations

Online Customer Behavior, Elm Perspective, Behavioral Decision Making +13

The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

Xiaoyu Xu, Li Qi, Lifang Peng et al. · Computers in Human Behavior · 2017 · 136 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +15

"I Felt a Little Crazy Following a 'Doll'"

Abhinav Choudhry, Jinda Han, Xiaoyu Xu et al. · Proceedings of the ACM on Human-Computer Interaction · 2022 · 101 citations

Digital Society, Social Influence, Content Creation +16