Concepedia

Xiayuan Gao

XG

1

Publications

251

Citations

1

H-Index

2021

Active since

Affiliations

Xi'an Jiaotong University(Current)

Xiayuan Gao is an author at Xi'an Jiaotong University specializing in persuasion, interactive marketing, and social influence.

Top concepts

MarketingManagementPersuasionCommunicationSocial SciencesSocial InfluenceConsumer ResearchConsumer EngagementInteractive MarketingBehavioral Decision Making

Publications per year

2021–2021

1

Publications

1

How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness

Xiayuan Gao, Xiaoyu Xu, Syed Muhammad Usman Tayyab et al. · Electronic Commerce Research and Applications · 2021 · 251 citations

Online Customer Behavior, Elm Perspective, Behavioral Decision Making +13

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