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The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

Customer SatisfactionOnline Customer BehaviorBehavioral Decision MakingInformational IncentivesConsumer StudyInteractive MarketingOnline Shopping CarnivalConsumer ResearchManagementSocial InfluenceConsumer BehaviorMarket BehaviorCommunicationMarketingBuying BehaviorConsumer AttitudeSocial SciencesBehavioral Economics