Concepedia
Statistics
Publications
17
Citations
960
H-Index
15
Active since
2006
Affiliations
Xiamen University(Current)
Xi'an Jiaotong University
National Sun Yat-sen University
University of New Mexico
Cheng Shiu University
Lifang Peng is an author at Xiamen University specializing in business, consumer behavior, and marketing.
Publications per year
2006–2024
Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement
Lifang Peng, Weiguo Zhang, Xiaorong Wang et al. · Information & Management · 2018 · 320 citations
Business, Marketing, Marketing Management +16
The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival
Xiaoyu Xu, Li Qi, Lifang Peng et al. · Computers in Human Behavior · 2017 · 140 citations
Business, Marketing, Marketing Management +17
Omnichannel retailing: The role of situational involvement in facilitating consumer experiences
Tzyh-Lih Hsia, Jen‐Her Wu, Xiaoyu Xu et al. · Information & Management · 2020 · 89 citations
Business, Marketing, Retail Management +13
Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation
Yi-Cheng Chen, Jen‐Her Wu, Lifang Peng et al. · Electronic Commerce Research and Applications · 2015 · 63 citations
Management, Marketing, Marketing Management +13
Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength
Xiaorong Wang, Feng Xu, Xin Luo et al. · Decision Support Systems · 2022 · 48 citations
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