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Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength

Customer SatisfactionConsumer StudyConsumer ResearchConsumer AttitudeSocial InfluenceSponsorship DisclosureCommunicationConsumer EngagementSocial SciencesTie StrengthManagementMarketing CommunicationEmotional IntensityConsumer BehaviorApplied Social PsychologyConsumer AppealMarketingInteractive MarketingSponsorshipPersuasion