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Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Customer SatisfactionTime PressureOnline Customer BehaviorDigital MarketingProduct InvolvementInteractive MarketingManagementConsumer ResearchBusinessPurchase IntentionConsumer BehaviorSocial InfluenceMarketingBuying BehaviorConsumer Engagement