Concepedia

Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Lifang Peng, Weiguo Zhang, Xiaorong Wang, Shuyi Liang

Information & Management · 2018 · 320 citations · 73 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce SystemsMarketing StrategyConsumer InvolvementE-commerce MarketingOnline Consumer BehaviorSales PromotionSocial CommerceSocial Media PromotionProduct InvolvementPromotion Timing EffectsPurchase Intention AnalysisPurchase Intention EffectsPurchase Intention MeasurementSales Promotion EffectivenessSocial Media Commerce

References

73

Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations

Education, Biostatistics, Educational Measurement +16

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.2K citations

Public Health, Biostatistics, Causal Inference +9

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17