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Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

Customer SatisfactionOnline Customer BehaviorOnline Group BuyingInteractive MarketingManagementBusinessConsumer ResearchSharing EconomySocial InfluenceConsumer BehaviorCustomer ParticipationPlatform CompetitionSocial CapitalMarketingConsumer EngagementPlatform Synergy Effect