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Omnichannel retailing: The role of situational involvement in facilitating consumer experiences

Customer ExperienceCustomer SatisfactionOmnichannel LogisticsBuying BehaviorDigital MarketingConsumer StudyInteractive MarketingOmnichannel RetailingBusinessConsumer ResearchManagementSustainable RetailingConsumer BehaviorCustomer InvolvementMarketingConsumer ExperiencesSituational Involvement