Situational Involvement

Situational Involvement is a temporary state of consumer engagement with a product, service, or decision context arising from specific environmental or circumstantial factors, distinguished from enduring personal or object-related involvement by its transitory and context-dependent nature.

206

Publications

13.4K

Citations

531

Authors

265

Institutions

Publications per year

2017–2026

43

Authors

531

  1. PB
    Peter Bloch

    University of Pennsylvania, United States

    3 publications · 819 citations

    3

    h-index

  2. BE
    Bruce E. Pinkleton

    Washington State University, United States

    3 publications · 224 citations

    3

    h-index

  3. ML
    Marsha L. Richins

    University of Missouri, United States

    3 publications · 819 citations

    3

    h-index

  4. DA
    Douglas A. Voydanoff

    2 publications · 63 citations

    2

    h-index

  5. JL
    Jari Lavonen

    University of Helsinki, Finland

    2 publications · 42 citations

    2

    h-index

1–5 of 531

Venues

  1. European Journal of Marketing

    EJM · 4 publications · 140 citations

    4

    h-index

  2. PubMed

    Repository · 4 publications · 104 citations

    4

    h-index

  3. Journal of Advertising

    4 publications · 300 citations

    4

    h-index

  4. Journal of Marketing Research

    4 publications · 1K citations

    4

    h-index

  5. ACR North American Advances

    3 publications · 69 citations

    3

    h-index

1–5