Bruce E. Pinkleton

The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration

Bruce E. Pinkleton · Journal of Advertising · 1997 · 176 citations

Targeted Advertising, Political Polarization, Political Behavior +17

Relationships of media use and political disaffection to political efficacy and voting behavior

Bruce E. Pinkleton, Erica Weintraub Austin, Kristine Kay Johnson Fortman · Journal of Broadcasting & Electronic Media · 1998 · 174 citations

Citizen Journalism, Political Process, Public Opinion +19

Effects of negative political advertising on the political process

Gina M. Garramone, Charles K. Atkin, Bruce E. Pinkleton et al. · Journal of Broadcasting & Electronic Media · 1990 · 173 citations

Several Variables, Advertising, Negative Political Advertising +15

The Role of Interpretation Processes and Parental Discussion in the Media's Effects on Adolescents' Use of Alcohol

Erica Weintraub Austin, Bruce E. Pinkleton, Yuki Fujioka · PEDIATRICS · 2000 · 160 citations

Effects of a Peer-Led Media Literacy Curriculum on Adolescents' Knowledge and Attitudes Toward Sexual Behavior and Media Portrayals of Sex

Bruce E. Pinkleton, Erica Weintraub Austin, Marilyn Cohen et al. · Health Communication · 2008 · 158 citations

Education, Social Sciences, Media Studies +20