Charles K. Atkin

Effectiveness of Celebrity Endorsers

Charles K. Atkin, Martin P. Block · Journal of Advertising Research · 1983 · 654 citations

Celebrity Endorsers, Journalism, Management +10

Observation of Parent-Child Interaction in Supermarket Decision-Making

Charles K. Atkin · Journal of Marketing · 1978 · 241 citations

Marketing, Consumer Decision Making, Behavioral Sciences +11

Parental Influences On Adolescent Media Use

Steven H. Chaffee, Jack M. McLeod, Charles K. Atkin · American Behavioral Scientist · 1971 · 196 citations

Education, Media Influence, Social Influence +7

A Comprehensive Model of Information Seeking

J. David Johnson, William A. Donohue, Charles K. Atkin et al. · Science Communication · 1995 · 175 citations

Information Search, Information Carrier Characteristics, Information Retrieval +14

Effects of negative political advertising on the political process

Gina M. Garramone, Charles K. Atkin, Bruce E. Pinkleton et al. · Journal of Broadcasting & Electronic Media · 1990 · 173 citations

Several Variables, Advertising, Negative Political Advertising +15