Charles K. Atkin - Concepedia

Author

Charles K. Atkin

Michigan State University

Also Known As

), C Atkin, C. K. Atkin, CHARLES ATKIN, CHARLES K. ATKIN, Charles Atkin, Charles K. Atkin, Wells

152

Publications

7.1K

Citations

H-Index

205

Concepts

All Affiliations

Michigan State University University of Kentucky

About

Charles K. Atkin is an author at Michigan State University specializing in arts, communication, and journalism.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	25	42	2.7K
2	Health Sciences	6	6	252
3	Business	5	5	495
4	Education	5	5	301
5	Humanities	1	1	18

Charles K. Atkin

Publications

Citations

H-Index

Page 1

	Year	Citations
Effectiveness of Celebrity Endorsers Charles K. Atkin, Martin P. Block Journal of Advertising Research Celebrity EndorsersJournalismManagementSocial MarketingConsumer Research	1983	654
Observation of Parent-Child Interaction in Supermarket Decision-Making Charles K. Atkin Journal of Marketing MarketingConsumer Decision MakingBehavioral SciencesConsumer ChoiceBehavioral Decision Making	1978	241
Parental Influences On Adolescent Media Use Steven H. Chaffee, Jack M. McLeod, Charles K. Atkin American Behavioral Scientist EducationMedia InfluenceSocial InfluenceAdolescent PsychologyAdolescent Development	1971	196
A Comprehensive Model of Information Seeking J. David Johnson, William A. Donohue, Charles K. Atkin, Science Communication Information SearchInformation Carrier CharacteristicsInformation RetrievalOrganizational CommunicationInformation Behavior	1995	175
Effects of negative political advertising on the political process Gina M. Garramone, Charles K. Atkin, Bruce E. Pinkleton, Journal of Broadcasting & Electronic Media Several VariablesAdvertisingNegative Political AdvertisingElection ForecastingTargeted Advertising	1990	173
Teenage Drinking: Does Advertising Make a Difference? Charles K. Atkin, John E. Hocking, Martin P. Block Journal of Communication Substance UseSocial MarketingConsumer ResearchCommunicationJournalism	1984	168
Anticipated Communication and Mass Media Information-Seeking Charles K. Atkin Public Opinion Quarterly Emerging MediaSocial PsychologyInformation SeekingSocial InfluenceCommunication	1972	168
Differences Between Formal and Informal Communication Channels J. David Johnson, William A. Donohue, Charles K. Atkin, Journal of Business Communication Informal Communication ChannelsCommunicationOrganizational BehaviorChannel FactorsBureaucracy	1994	162
Alcohol Advertising Exposure and Perceptions: Links with Alcohol Expectancies and Intentions to Drink or Drinking in Underaged Youth and Young Adults<sup>1</sup> Kenneth Fleming, Esther Thorson, Charles K. Atkin Journal of Health Communication	2004	150
Mass Communication and Public Health: Complexities and Conflicts Rina Alcalay, Charles K. Atkin, Lawrence Wallack Journal of Public Health Policy Critical Public HealthHealth Communication PhilosophyHealth CommunicationArtsInternational Health Communication	1992	149

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