Martin P. Block

Effectiveness of Celebrity Endorsers

Charles K. Atkin, Martin P. Block · Journal of Advertising Research · 1983 · 654 citations

Celebrity Endorsers, Journalism, Management +10

Teenage Drinking: Does Advertising Make a Difference?

Charles K. Atkin, John E. Hocking, Martin P. Block · Journal of Communication · 1984 · 168 citations

Substance Use, Social Marketing, Consumer Research +22

Content and Effects of Alcohol Advertising

Martin P. Block, CK Atkin · 1981 · 60 citations

Marketing, Media Effects, Targeted Advertising +8

Redefining neuromarketing as an integrated science of influence

Martin P. Block, Anne J. Blood, Bobby J. Calder et al. · Frontiers in Human Neuroscience · 2015 · 56 citations · Full text

Sounds of music: exploring consumers’ musical engagement

Linda D. Hollebeek, Edward C. Malthouse, Martin P. Block · Journal of Consumer Marketing · 2016 · 50 citations

Music, Music Fandom, Affective Variable +21