Martin P. Block

Effectiveness of Celebrity Endorsers

Charles K. Atkin, Martin P. Block · Journal of Advertising Research · 1983 · 660 citations

Social Sciences, Marketing, Marketing Management +12

Teenage Drinking: Does Advertising Make a Difference?

Charles K. Atkin, John E. Hocking, Martin P. Block · Journal of Communication · 1984 · 168 citations

Social Sciences, Communication, Social Psychology +10

Content and Effects of Alcohol Advertising

Martin P. Block, CK Atkin · 1981 · 60 citations

Business, Communication, Marketing +12

Redefining neuromarketing as an integrated science of influence

Martin P. Block, Anne J. Blood, Bobby J. Calder et al. · Frontiers in Human Neuroscience · 2015 · 56 citations · Full text

Business, Economics, Marketing +11

Sounds of music: exploring consumers’ musical engagement

Linda D. Hollebeek, Edward C. Malthouse, Martin P. Block · Journal of Consumer Marketing · 2016 · 50 citations

Humanities, Marketing, Music Psychology +11