Teenage Drinking: Does Advertising Make a Difference?

Abstract

Journal Article Teenage Drinking: Does Advertising Make a Difference? Get access Charles Atkin, Charles Atkin 1Charles Atkin is Professor in the Department of Communication, Michigan State University Search for other works by this author on: Oxford Academic Google Scholar John Hocking, John Hocking 2John Hocking is Associate Professor in the Department of Speech Communication, University of Georgia Search for other works by this author on: Oxford Academic Google Scholar Martin Block Martin Block 3Martin Block is Associate Professor and Chairman in the Department of Advertising, Michigan State University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 34, Issue 2, June 1984, Pages 157–167, https://doi.org/10.1111/j.1460-2466.1984.tb02167.x Published: 07 February 2006