Concepedia

Author

CK Atkin

Michigan State University

Also Known As

Atkin, C Atkin, CK Atkin

3

Publications

87

Citations

3

H-Index

7

Concepts

All Affiliations

Michigan State University
CA

About

CK Atkin is an author at Michigan State University specializing in advertising, advertising effectiveness, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Marketing

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3

Advertising Effectiveness

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1

60

4

Consumer Behavior

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1

60

5

Media Effects

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1

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CK Atkin

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2

Publications

83

Citations

2

H-Index

YearCitations

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