Marsha L. Richins

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

Marsha L. Richins, Scott Dawson · Journal of Consumer Research · 1992 · 3.3K citations

Business, Marketing, Marketing Management +16

Measuring Emotions in the Consumption Experience

Marsha L. Richins · Journal of Consumer Research · 1997 · 1.9K citations

Social Sciences, Behavioral Sciences, Psychology +16

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Marsha L. Richins · Journal of Marketing · 1983 · 1.6K citations

Business, Marketing, Marketing Management +10

The Material Values Scale: Measurement Properties and Development of a Short Form

Marsha L. Richins · Journal of Consumer Research · 2004 · 1.4K citations

Social Sciences, Marketing, Psychology +12

Valuing Things: The Public and Private Meanings of Possessions

Marsha L. Richins · Journal of Consumer Research · 1994 · 1K citations

Business, Marketing, Consumer Behavior +11