Liu Yong

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Liu Yong · Journal of Marketing · 2006 · 1.3K citations

Marketing Analytics, Online Customer Behavior, Viral Marketing +15

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

Liu Yong, Hongxiu Li, Feng Hu · Decision Support Systems · 2013 · 502 citations

Customer Satisfaction, Online Customer Behavior, Buying Behavior +13

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen, Shankar Ganesan, Liu Yong · Journal of Marketing · 2009 · 491 citations

Financial Risk Management, Proactive Strategy, Consumer Research +22

Factors driving the adoption of m-learning: An empirical study

Liu Yong, Hongxiu Li, Christer Carlsson · Computers & Education · 2010 · 468 citations

Learning Management System, E-learning, Empirical Study +6

Social media overload, exhaustion, and use discontinuance: Examining the effects of information overload, system feature overload, and social overload

Shaoxiong Fu, Hongxiu Li, Liu Yong et al. · Information Processing & Management · 2020 · 410 citations

System Feature Overload, Social Media, Social Medium Monitoring +10