Liu Yong

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Liu Yong · Journal of Marketing · 2006 · 1.3K citations

Social Sciences, Marketing, Marketing Management +17

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

Liu Yong, Hongxiu Li, Feng Hu · Decision Support Systems · 2013 · 518 citations

Business, Marketing, Marketing Management +16

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen, Shankar Ganesan, Liu Yong · Journal of Marketing · 2009 · 499 citations

Business, Strategic Management, Strategy +15

Factors driving the adoption of m-learning: An empirical study

Liu Yong, Hongxiu Li, Christer Carlsson · Computers & Education · 2010 · 471 citations

Education, Educational Technology, Higher Education +12

Social media overload, exhaustion, and use discontinuance: Examining the effects of information overload, system feature overload, and social overload

Shaoxiong Fu, Hongxiu Li, Liu Yong et al. · Information Processing & Management · 2020 · 441 citations · Full text

Social Sciences, Communication, Social Psychology +11