Concepedia

Yubo Chen

YC

21

Publications

4.6K

Citations

19

H-Index

2004

Active since

Affiliations

University of Arizona(Current)

Tsinghua University

University of Florida

Binghamton University

China Europe International Business School

Yubo Chen is an author at University of Arizona specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessInteractive MarketingArtsCommunicationSocial MediaConsumer BehaviorDigital Marketing

Publications per year

2004–2023

21

Publications

21

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

Yubo Chen, Qi Wang, Jinhong Xie · Journal of Marketing Research · 2011 · 692 citations

Consumer Uncertainty, Online Experiment, Digital Marketing +26

Social Media Metrics — A Framework and Guidelines for Managing Social Media

Kay Peters, Yubo Chen, Andreas Kaplan et al. · Journal of Interactive Marketing · 2013 · 628 citations · Full text

The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen et al. · Marketing Letters · 2005 · 591 citations

Interpersonal Communication, Organizational Communication, Social Organization +7

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Yubo Chen, Scott Fay, Qi Wang · Journal of Interactive Marketing · 2011 · 541 citations

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises

Yubo Chen, Shankar Ganesan, Liu Yong · Journal of Marketing · 2009 · 491 citations

Financial Risk Management, Proactive Strategy, Consumer Research +22

Rows per page

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