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Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games

Online GamingBehavioral Decision MakingGame TheoryConsumer ResearchBehavioral Game TheoryPsychologyManagementGame DesignOnline GamesEmpirical StudyGamificationMotivationUser ExperienceGame StudyMarketingBehavioral EconomicsInteractive MarketingArtsVideo Game AddictionGratifications Theory