Benjiang Lu

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Benjiang Lu, Zhenjiao Chen · Information & Management · 2021 · 566 citations

Electronic Marketplace, Online Customer Behavior, Consumer Decision Making +13

Corporate Blogging and Job Performance: Effects of Work-related and Nonwork-related Participation

Benjiang Lu, Xunhua Guo, Nianlong Luo et al. · Journal of Management Information Systems · 2015 · 103 citations

Online Communication, Job Performance, Social Technologies +27

Can non-work-related social media use benefit the company? A study on corporate blogging and affective organizational commitment

Nianlong Luo, Xunhua Guo, Benjiang Lu et al. · Computers in Human Behavior · 2017 · 99 citations

Social Media, Organizational Communication, Social Computing +11

A multi-stage hidden Markov model of customer repurchase motivation in online shopping

Xiaolin Li, Yuan Zhuang, Benjiang Lu et al. · Decision Support Systems · 2019 · 39 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +9

An investigation into factors affecting individuals' gifting intention in live streaming: a streamer–content perspective

Benjiang Lu, Ding Wu, Ruijing Zhao · Journal of Electronic Business & Digital Economics · 2022 · 11 citations · Full text

Cultural Consumption, Digital Marketing, Consumer Research +23