Concepedia

Yuan Sun

YS

50

Publications

3.5K

Citations

30

H-Index

2008

Active since

Affiliations

Zhejiang Gongshang University(Current)

Wright State University

University of North Florida

Soochow University

University of Sharjah

Yuan Sun is an author at Zhejiang Gongshang University specializing in management, social media, and arts.

Top concepts

ManagementSocial MediaArtsCommunicationBusinessOrganizational CommunicationSocial ComputingOrganizational BehaviorMarketingInformation Management

Publications per year

2008–2025

50

Publications

50

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Yuan Sun, Xiang Shao, Xiaotong Li et al. · Electronic Commerce Research and Applications · 2019 · 896 citations

Online Customer Behavior, Social Media, Digital Marketing +13

Nurturing a FinTech ecosystem: The case of a youth microloan startup in China

Carmen Leong, Barney Tan, Xiao Xiao et al. · International Journal of Information Management · 2017 · 322 citations · Full text

Startup Ecosystem, Economic Development, Microfinance +21

Extending technology usage to work settings: The role of perceived work compatibility in ERP implementation

Yuan Sun, Anol Bhattacherjee, Qingguo Ma · Information & Management · 2009 · 187 citations

Organizational Communication, Workforce Development, Enterprise Resource Planning +14

Understanding Chinese users’ continuance intention toward online social networks: an integrative theoretical model

Yuan Sun, Ling Liu, Xinmin Peng et al. · Electronic Markets · 2013 · 157 citations

Online Customer Behavior, Social Media, Media Marketing +7

Information technology adoption and continuance: A longitudinal study of individuals’ behavioral intentions

Yuan Sun, Anand Jeyaraj · Information & Management · 2013 · 132 citations

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +6

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