Concepedia

Lu Zhao

LZ

Statistics

Publications

8

Citations

721

H-Index

8

Active since

2020

Affiliations

Beihang University(Current)

Beijing Forestry University

Beijing Information Science & Technology University

Lu Zhao is an author at Beihang University specializing in marketing, business, and marketing management.

Publications per year

2020–2023

8

Publications

8

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Mingli Zhang, Yafei Liu, Yu Wang et al. · Computers in Human Behavior · 2021 · 442 citations

Business, Information Systems, Marketing +14

What drives online course sales? Signaling effects of user-generated information in the paid knowledge market

Mingli Zhang, Zhang Yan, Lu Zhao et al. · Journal of Business Research · 2020 · 69 citations

Social Sciences, Marketing, Marketing Management +9

The effect of image richness on customer engagement: Evidence from Sina Weibo

Lu Zhao, Mingli Zhang, Yaxin Ming et al. · Journal of Business Research · 2022 · 69 citations

Business, Marketing, Marketing Management +12

Promoting Student Engagement in Online Learning Through Harmonious Classroom Environment

Nuan Luo, Haodong Li, Lu Zhao et al. · The Asia-Pacific Education Researcher · 2021 · 58 citations

Education, Educational Technology, Teaching +13

Robotic-OCT guided inspection and microsurgery of monolithic storage devices

Bin He, Yuxin Zhang, Lu Zhao et al. · Nature Communications · 2023 · 31 citations · Full text

Engineering, Bioengineering, Biomedical Engineering +17

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