Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

Mu Hu, Mingli Zhang, Yu Wang

Computers in Human Behavior

Media StudiesSocial MediaLive VideoDigital MarketingSocial Computing +12

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Mingli Zhang, Yafei Liu, Yu Wang, +1

Computers in Human Behavior

Trust MetricCustomer SatisfactionOnline Customer BehaviorSocial MediaDigital Marketing +12

Effects of different interactions on students' sense of community in e-learning environment

Nuan Luo, Mingli Zhang, Dan Qi

Computers & Education

Interactive LearningE-learningLearning SciencesCollaborative LearningCommunity Engagement +8

Understanding participation on video sharing communities: The role of self-construal and community interactivity

Mu Hu, Mingli Zhang, Nuan Luo

Computers in Human Behavior

Social MediaCommunity InteractivityCommunity EngagementSocial ComputingUser-generated Content +8

Understanding the formation mechanism of high-quality knowledge in social question and answer communities: A knowledge co-creation perspective

Zhang Yan, Mingli Zhang, Nuan Luo, +2

International Journal of Information Management

EngineeringKnowledge CreationCollective KnowledgeCommunicationComputational Social Science +14

Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital

Nuan Luo, Yu Wang, Mingli Zhang, +2

Technological Forecasting and Social Change

Trust MetricSocial MediaEngineeringInteractive MarketingSocial Computing +10

How to facilitate knowledge diffusion in complex networks: The roles of network structure, knowledge role distribution and selection rule

Tong Qiao, Wei Shan, Mingli Zhang, +1

International Journal of Information Management

Network EvolutionNetwork ScienceRole DistributionManagementBusiness +10

What contributes to online communities' prosperity? Understanding value co-creation in product-experience-shared communities (PESCs) from the view of resource integration

Yu Wang, Mingli Zhang, Yaxin Ming

Information Technology and People

Community InitiativeCustomer SatisfactionDigital MarketingValue TheoryConsumer Research +21

More than words: Understanding how valence and content affect review value

Tong Qiao, W. Shan, Mingli Zhang, +1

International Journal of Hospitality Management

Review ValueBehavioral Decision MakingBiasValue TheoryConsumer Research +8

Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities

Yu Wang, Mingli Zhang, Nuan Luo, +1

Behaviour and Information Technology