Concepedia

Composite Loyalty

Composite Loyalty is a construct within audience loyalty research that integrates multiple dimensions of loyalty—such as behavioral, attitudinal, and emotional components—into a unified metric to provide a more comprehensive assessment of audience commitment than single-dimensional measures.

8

Publications

1.1K

Citations

20

Authors

14

Institutions

Publications per year

2017–2026

1

Parents

Publications

8

The usefulness of selected variables for predicting activity loyalty

Sheila J. Backman, John L. Crompton · Leisure Sciences · 1991 · 316 citations

, , +13

The Loyal Traveler: Examining a Typology of Service Patronage

Mark P. Pritchard, Dennis R. Howard · Journal of Travel Research · 1997 · 312 citations

, , +17

Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Élissar Toufaily, Line Ricard, Jean Perrien · Journal of Business Research · 2012 · 262 citations

, , +17

Determinants of customer loyalty in Kenya: does corporate image play a moderating role?

Daniel Kipkirong Tarus, Nicholas Rabach · The TQM Journal · 2013 · 90 citations

, , +16

A comparison of attitudinal loyalty measurement approaches

Sharyn Rundle‐Thiele · Journal of Brand Management · 2002 · 52 citations · Full text

, , +12

1–5 of 8

Authors

20

  1. JP
    Jean Perrien

    Université du Québec à Montréal, Canada

    1 publications · 262 citations

    1

    h-index

  2. DR
    Dennis R. Howard

    University of Oregon, United States

    1 publications · 312 citations

    1

    h-index

  3. AE
    Alireza Ebrahimpour

    Mazandaran University of Medical Sciences, Iran

    1 publications · 21 citations

    1

    h-index

  4. JL
    John L. Crompton

    Texas A&M University, United States

    1 publications · 316 citations

    1

    h-index

  5. AB
    Abu Bakar Ben Abdul Hamid

    1 publications · 21 citations

    1

    h-index

1–5 of 20

Institutions

14

  1. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    52 citations

  2. Clemson University

    Clemson, United States

    1 h-index

    1 publications

    316 citations

  3. National Cheng Kung University

    Tainan City, Taiwan

    1 h-index

    1 publications

    10 citations

  4. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    10 citations

  5. Université Laval

    Québec, Canada

    1 h-index

    1 publications

    262 citations

  6. Université du Québec à Montréal

    Montreal, Canada

    1 h-index

    2 publications

    524 citations

  7. National Taiwan University

    Taipei, Taiwan

    1 h-index

    1 publications

    10 citations

  8. Moi University

    Eldoret, Kenya

    1 h-index

    2 publications

    180 citations

1–8 of 14

Venues

  1. European Journal of Tourism Research

    1 publications · 47 citations

    1

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 262 citations

    1

    h-index

  3. Journal of Brand Management

    1 publications · 52 citations

    1

    h-index

  4. European Journal of Business and Management

    EJBM · 1 publications · 21 citations

    1

    h-index

  5. Leisure Sciences

    1 publications · 316 citations

    1

    h-index

1–5