Concepedia

Audience Churn

Audience Churn is a metric within the study of audience loyalty that quantifies the rate at which audience members discontinue their engagement with a media platform, content provider, or service over a specified period.

7

Publications

180

Citations

14

Authors

5

Institutions

Publications per year

2017–2026

1

Variants

Audience Attrition

Parents

Publications

7

Audience involvement and program loyalty

Peter Vorderer · Poetics · 1993 · 49 citations

, , +14

Technological change in the U.S. music industry: Within-product, cross-product and churn effects between competing blockbusters

Mariangela Guidolin, Renato Guseo · Technological Forecasting and Social Change · 2015 · 28 citations

, , +16

Adapting caching to audience retention rate

Lorenzo Maggi, Lazaros Gkatzikis, Georgios S. Paschos et al. · Computer Communications · 2017 · 25 citations

, , +9

Using TV Daypart ‘Double Jeopardy Effects’ to Boost Advertising Efficiency

Walter McDowell, Steven J. Dick · Journal of Advertising Research · 2001 · 24 citations

, , +15

Characterizing and modeling popularity of user-generated videos

Youmna Borghol · UNSWorks (University of New South Wales, Sydney, Australia) · 2012 · 23 citations · Full text

, , +12

1–5 of 7

Authors

14

  1. WM
    Walter McDowell

    University of Miami, United States

    2 publications · 35 citations

    2

    h-index

  2. SJ
    Steven J. Dick

    United States Naval Observatory, United States

    2 publications · 35 citations

    2

    h-index

  3. KP
    Krishna P. Gummadi

    Max Planck Institute for Software Systems, Germany

    1 publications · 20 citations

    1

    h-index

  4. LM
    Lorenzo Maggi

    Huawei Technologies (France), France

    1 publications · 25 citations

    1

    h-index

  5. GS
    Georgios S. Paschos

    Huawei Technologies (France), France

    1 publications · 25 citations

    1

    h-index

1–5 of 14

Institutions

5

  1. University of Padua

    Padua, Italy

    1 h-index

    2 publications

    56 citations

  2. Max Planck Society

    Munich, Germany

    1 h-index

    4 publications

    80 citations

  3. Max Planck Institute for Software Systems

    Saarbrücken, Germany

    1 h-index

    4 publications

    80 citations

  4. Huawei Technologies (France)

    Boulogne-Billancourt, France

    1 h-index

    4 publications

    100 citations

  5. University of Miami

    Coral Gables, United States

    1 h-index

    1 publications

    24 citations

1–5 of 5

Venues

  1. Computer Communications

    1 publications · 25 citations

    1

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 24 citations

    1

    h-index

  3. Technological Forecasting and Social Change

    1 publications · 28 citations

    1

    h-index

  4. MPG.PuRe (Max Planck Society)

    Repository · 1 publications · 20 citations

    1

    h-index

  5. Poetics

    1 publications · 49 citations

    1

    h-index

1–5