Web analytics is the process of measuring, collecting, and analyzing website visitor data to understand user behavior and enable data-driven optimization of digital performance and business outcomes.
4.8K
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358.3K
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10.6K
Authors
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Publications per year
2017–2026
1.1K
Publications
4.8K
The PageRank Citation Ranking : Bringing Order to the Web
Lawrence M. Page, Sergey Brin, Rajeev Motwani et al. · 1999 · 12.7K citations
Authoritative sources in a hyperlinked environment
Jon Kleinberg · Journal of the ACM · 1999 · 9.1K citations · Full text
Web caching and Zipf-like distributions: evidence and implications
Lee Breslau, Pei Cao, Fan Li et al. · 1999 · 3.5K citations
Measurement and analysis of online social networks
Alan Mislove, Massimiliano Marcon, Krishna P. Gummadi et al. · 2007 · 3.1K citations
Andrei Broder, Ravi Kumar, Farzin Maghoul et al. · Computer Networks · 2000 · 2.8K citations
1–5 of 4.8K
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1–5 of 10.6K
Institutions
2.3K
Microsoft (United States)
Redmond, United States
67 h-index
409 publications
37.5K citations
Yahoo (United States)
Sunnyvale, United States
44 h-index
265 publications
22.6K citations
Carnegie Mellon University
Pittsburgh, United States
43 h-index
150 publications
15.8K citations
Stanford University
Stanford, United States
38 h-index
130 publications
21.9K citations
Cornell University
Ithaca, United States
35 h-index
109 publications
22.2K citations
Microsoft Research Asia (China)
Beijing, China
34 h-index
169 publications
13.7K citations
University of Washington
Seattle, United States
34 h-index
93 publications
11.2K citations
Pennsylvania State University
State College, United States
34 h-index
110 publications
9.8K citations
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Venues
- Journal of the American Society for Information Science and Technology
JASIST · 60 publications · 6.2K citations
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- arXiv (Cornell University)
Repository · 93 publications · 3.6K citations
32
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- IEEE Transactions on Knowledge and Data Engineering
TKDE · 35 publications · 3.3K citations
28
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- SSRN Electronic Journal
Repository · 45 publications · 2.3K citations
25
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- Expert Systems with Applications
42 publications · 2K citations
24
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See also Web Analytics | |
|---|---|
Core Metrics | Conversion Rates Email Click-through Rates Repeat Visitation |
Data Collection | |
Analysis Techniques | Predictive Analytics Web Usage Mining Frequent Pattern Mining Collaborative Filtering Sentiment Analysis Association Rule Mining Cluster Analysis Clickstream Analysis Path Analysis Feature Construction Audience Segmentation Basket Analysis |
Privacy Issues | Data Anonymization Catabolite Control Protein A Consent Data Leakage Session Recording Data Transparency |