Content Performance Analysis

Content Performance Analysis is an analytical process within web analytics that systematically measures, interprets, and evaluates the effectiveness of digital content in achieving predefined objectives by examining quantitative and qualitative indicators such as traffic, engagement, conversion, and user behavior across channels.

73

Publications

3K

Citations

224

Authors

102

Institutions

Publications per year

2017–2026

21

Authors

224

  1. PC
    Pedro Casas

    Austrian Institute of Technology, Austria

    4 publications · 92 citations

    4

    h-index

  2. AR
    Amir R. Khakpour

    Michigan State University, United States

    3 publications · 50 citations

    3

    h-index

  3. AS
    Andreas Sackl

    Forschungszentrum Telekommunikation Wien, Austria

    2 publications · 56 citations

    2

    h-index

  4. PF
    Pierdomenico Fiadino

    Forschungszentrum Telekommunikation Wien, Austria

    2 publications · 25 citations

    2

    h-index

  5. VR
    V.R. Rathod

    Ganpat University, India

    2 publications · 111 citations

    2

    h-index

1–5 of 224

Venues

  1. Journal of Computer Information Systems

    3 publications · 178 citations

    3

    h-index

  2. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 210 citations

    2

    h-index

  3. Telecommunication Systems

    2 publications · 107 citations

    2

    h-index

  4. INFORMS Journal on Optimization

    1 publications · 20 citations

    1

    h-index

  5. Telematics and Informatics

    1 publications · 23 citations

    1

    h-index

1–5