Content Personalization Analysis

Content Personalization Analysis is a methodological framework within content performance analysis that systematically evaluates how tailored content variants influence user engagement metrics through individualized delivery strategies.

Publications

414

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Content Performance Analysis

Publications

The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

Roope Jaakonmäki, Oliver Müller, Jan vom Brocke · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2017 · 239 citations · Full text

Business, Marketing, Marketing Management +16

Studying Personality through the Content of Posted and Liked Images on Twitter

Sharath Chandra Guntuku, Weisi Lin, Jordan Carpenter et al. · 2017 · 57 citations

Social Sciences, Psychology, Social Psychology +17

The Form of Content Personalisation at Mainstream, Transatlantic News Outlets: 2010–2016

Jessica Kunert, Neil Thurman · Journalism Practice · 2019 · 41 citations

Social Sciences, Communication, Political Communication +16

Personality and Website Choice

Michał Kosiński, David Stillwell, Pushmeet Kohli et al. · 2012 · 32 citations

Business, Marketing, Psychology +17

Personalized Emphasis Framing for Persuasive Message Generation

Tao Ding, Shimei Pan · 2016 · 22 citations · Full text

Social Sciences, Communication, Psychology +14

1–5 of 7

Authors

RG
Rudinei Goularte
Universidade de São Paulo, Brazil
1 publications · 10 citations
1
h-index
LU
Lyle Ungar
University of Pennsylvania, United States
1 publications · 57 citations
1
h-index
TT
Tamires Tessarolli de Souza
Universidade de São Paulo, Brazil
1 publications · 10 citations
1
h-index
SC
Sharath Chandra Guntuku
University of Pennsylvania, United States
1 publications · 57 citations
1
h-index
SR
Silvia Rossi
University of Naples Federico II, Italy
1 publications · 13 citations
1
h-index

1–5 of 22

Institutions

1–8 of 12

Venues

Journalism Practice
1 publications · 41 citations
1
h-index
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences
Conference · 1 publications · 239 citations
1
h-index
International Conference on User Modeling, Adaptation, and Personalization
Conference · 1 publications · 13 citations
1
h-index

1–3