Content Attribution Modeling

Content Attribution Modeling is a methodological framework in Content Performance Analysis that systematically identifies and quantifies the contribution of individual content elements to overall performance outcomes by distinguishing their influence within multi-touchpoint user engagement sequences.

2

Publications

79

Citations

12

Authors

6

Institutions

Publications per year

2017–2026

1

Authors

12

  1. RK
    Roman Kovalchuk

    Hetman Petro Sahaidachnyi National Army Academy, Ukraine

    1 publications · 42 citations

    1

    h-index

  2. HB
    Harold Bekkering

    Radboud University Nijmegen, Netherlands

    1 publications · 37 citations

    1

    h-index

  3. SS
    Svitlana Sachenko

    West Ukrainian National University, Ukraine

    1 publications · 42 citations

    1

    h-index

  4. AS
    A. Senyk

    West Ukrainian National University, Ukraine

    1 publications · 42 citations

    1

    h-index

  5. NH
    Nadiia Huzyk

    Hetman Petro Sahaidachnyi National Army Academy, Ukraine

    1 publications · 42 citations

    1

    h-index

1–5 of 12

Venues

  1. Eastern-European Journal of Enterprise Technologies

    EEJET · 1 publications · 42 citations

    1

    h-index

  2. Philosophical Psychology

    1 publications · 37 citations

    1

    h-index

1–2