Jan-Frederik Gräve

What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers

Jan-Frederik Gräve · Social Media + Society · 2019 · 135 citations · Full text

Business, Marketing, Marketing Management +17

Exploring the Perception of Influencers Vs. Traditional Celebrities

Jan-Frederik Gräve · 2017 · 104 citations

Social Sciences, Communication, Marketing +17

Can’t help falling in love? How brand luxury generates positive consumer affect in social media

Marius Johnen, Jan-Frederik Gräve · Journal of Business Research · 2019 · 69 citations

Business, Marketing, Marketing Management +12

#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities

Jan-Frederik Gräve, Fabian Bartsch · International Journal of Advertising · 2021 · 59 citations

Social Sciences, Communication, Marketing +17

Implementing effective customer participation for hedonic and utilitarian services

Kristina Blinda, Oliver Schnittka, Henrik Sattler et al. · Journal of Services Marketing · 2019 · 40 citations

Business, Marketing, Consumer Behavior +15