Concepedia
Statistics
Publications
14
Citations
536
H-Index
13
Active since
2015
Affiliations
University of Southern Denmark(Current)
Universität Hamburg
EM Normandie Business School
Bielefeld University
Oliver Schnittka is an author at University of Southern Denmark specializing in business, marketing, and marketing management.
Publications per year
2015–2023
Each can help or hurt: Negative and positive word of mouth in social network brand communities
Marleen Relling, Oliver Schnittka, Henrik Sattler et al. · International Journal of Research in Marketing · 2015 · 122 citations
Business, Marketing, Marketing Management +14
When pushing back is good: the effectiveness of brand responses to social media complaints
Marius Johnen, Oliver Schnittka · Journal of the Academy of Marketing Science · 2019 · 92 citations
Talent or popularity: What drives market value and brand image for human brands?
Julian Hofmann, Oliver Schnittka, Marius Johnen et al. · Journal of Business Research · 2019 · 84 citations
Business, Marketing, Marketing Management +16
Implementing effective customer participation for hedonic and utilitarian services
Kristina Blinda, Oliver Schnittka, Henrik Sattler et al. · Journal of Services Marketing · 2019 · 40 citations
Business, Marketing, Consumer Behavior +15
Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels
Oliver Schnittka · Journal of Retailing and Consumer Services · 2015 · 35 citations · Full text
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