Concepedia

Marleen Relling

MR

2

Publications

135

Citations

2

H-Index

2015

Active since

Affiliations

University of Southern Denmark(Current)

Universität Hamburg

Marleen Relling is an author at University of Southern Denmark specializing in interactive marketing, communication, and brand equity.

Top concepts

Publications per year

2015–2016

2

Publications

2

Each can help or hurt: Negative and positive word of mouth in social network brand communities

Marleen Relling, Oliver Schnittka, Henrik Sattler et al. · International Journal of Research in Marketing · 2015 · 119 citations

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Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale

Marleen Relling, Oliver Schnittka, Christian M. Ringle et al. · Journal of Interactive Marketing · 2016 · 16 citations

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