Marius Johnen

Each can help or hurt: Negative and positive word of mouth in social network brand communities

Marleen Relling, Oliver Schnittka, Henrik Sattler et al. · International Journal of Research in Marketing · 2015 · 119 citations

Marketing, Viral Marketing, Social Media +11

The digital outcry: What incites participation behavior in an online firestorm?

Marius Johnen, Marc Jungblut, Marc Ziegele · New Media & Society · 2017 · 99 citations · Full text

Digital Society, Social Medium Monitoring, E-participation +30

When pushing back is good: the effectiveness of brand responses to social media complaints

Marius Johnen, Oliver Schnittka · Journal of the Academy of Marketing Science · 2019 · 87 citations

Customer Satisfaction, Social Media, Advertising +13

Talent or popularity: What drives market value and brand image for human brands?

Julian Hofmann, Oliver Schnittka, Marius Johnen et al. · Journal of Business Research · 2019 · 83 citations

Marketing, Advertising, Human Brands +12

When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication

Marc Jungblut, Marius Johnen · Communication Research · 2021 · 79 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +26