Concepedia

Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels

Oliver Schnittka

Journal of Retailing and Consumer Services · 2015 · 35 citations · 23 references

Open access

Concepts

BusinessMarketingMarketing ManagementMicroeconomicsPrivate Label ManagementStrategic MarketingConsumer Demand AnalysisConsumer TheoryPrivate Label BuyingPrivate Label MarketingPrivate Label PricingPrivate Label StrategyPrivate Label Consumer BehaviorPrivate Label Consumer PerceptionPrivate Label Consumer Purchase IntentionPrivate Label ConsumptionPrivate Label Premium PricingPrivate Label Premium Private LabelsPrivate Label Willingness To Pay

References

23

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Business, Marketing, Marketing Management +15

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Business, Marketing, Marketing Management +14

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Social Sciences, Psychology, Social Psychology +8

Understanding retail branding: conceptual insights and research priorities

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Business, Marketing, Marketing Management +16

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Milton J. Rosenberg · Journal of Abnormal & Social Psychology · 1956 · 1.1K citations

Social Sciences, Psychology, Social Psychology +11