Concepedia

Private Label Consumption

Private Label Consumption is a form of brand consumption wherein consumers purchase products marketed under a retailer-owned brand, distinguished from national brand consumption by its association with store-specific branding, pricing strategies, and perceived value propositions.

75

Publications

3.4K

Citations

174

Authors

100

Institutions

Publications per year

2017–2026

25

Parents

Publications

75

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe et al. · Journal of Marketing · 2006 · 408 citations

, , +17

The effect of consumer price consciousness on private label purchase

Indrajit Sinha, Rajeev Batra · International Journal of Research in Marketing · 1999 · 388 citations

, , +14

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe et al. · Journal of Marketing · 2007 · 169 citations

, , +17

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Jean‐Pierre Dubé, Peter E. Rossi · Marketing Science · 2018 · 98 citations

, , +17

Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang)

Hapzi Ali · Saudi Journal of Humanities and Social Sciences · 2019 · 89 citations · Full text

, , +16

1–5 of 75

Authors

174

  1. JD
    Jean‐Pierre Dubé

    University of Chicago, United States

    4 publications · 196 citations

    4

    h-index

  2. HG
    Hanna Górska-Warsewicz

    Warsaw University of Life Sciences, Poland

    2 publications · 25 citations

    2

    h-index

  3. LL
    Lien Lamey

    KU Leuven, Belgium

    2 publications · 577 citations

    2

    h-index

  4. BJ
    Bart J. Bronnenberg

    Tilburg University, Netherlands

    2 publications · 85 citations

    2

    h-index

  5. KE
    Katrina Ellis

    Florida Institute of Technology, United States

    2 publications · 86 citations

    2

    h-index

1–5 of 174

Institutions

100

  1. Tilburg University

    Tilburg, The Netherlands

    6 h-index

    6 publications

    798 citations

  2. University of Chicago

    Chicago, United States

    4 h-index

    7 publications

    336 citations

  3. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    4 h-index

    4 publications

    638 citations

  4. National Bureau of Economic Research

    Cambridge, United States

    4 h-index

    6 publications

    254 citations

  5. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    4 h-index

    3 publications

    661 citations

  6. The Ohio State University

    Columbus, United States

    3 h-index

    4 publications

    139 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    2 publications

    111 citations

  8. Temple University

    Philadelphia, United States

    2 h-index

    2 publications

    415 citations

1–8 of 100

Venues

  1. Journal of Retailing and Consumer Services

    5 publications · 221 citations

    5

    h-index

  2. Sustainability

    4 publications · 54 citations

    4

    h-index

  3. British Food Journal

    3 publications · 76 citations

    3

    h-index

  4. Applied Economics

    3 publications · 59 citations

    3

    h-index

  5. 3

    h-index

1–5