Concepedia
Statistics
Publications
836
Citations
33.3K
Authors
20
Location
Cambridge, United States
Also known as MSI
Marketing Science Institute is a nonprofit institution in Cambridge, United States known for marketing, business, and marketing management.
Top concepts
MarketingBusinessMarketing ManagementManagementMarketing StrategySocial SciencesConsumer BehaviorConsumer TheoryEconomicsConsumer Behavior Analysis
Marketing Science Institute, United States
80 publications · 2.3K citations
h-index
55 publications · 1.9K citations
14
15 publications · 379 citations
7
14 publications · 250 citations
48 publications · 1.1K citations
1–5 of 20
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.5K citations
Business, Marketing, Marketing Management +13
Factors Affecting Trust in Market Research Relationships
Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 3K citations
Management, Organization Studies, Organizational Behavior +6
Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 2.6K citations
Organizational Culture and Marketing: Defining the Research Agenda
Rohit Deshpandé, Frederick E. Webster · Journal of Marketing · 1989 · 1.6K citations
Management, Marketing Management, Organizational Behavior +8
Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 1.5K citations
1–5 of 836